Top 5 Personalization Apps on Android in New Zealand Q2 2022

During the second quarter of 2022, the top 5 personalization apps on Android in New Zealand exhibited varied performance trends in terms of weekly downloads, revenue, and active user engagement. Here’s a detailed look at their metrics, based on data from Sensor Tower.

Email Home - Email Homescreen saw substantial fluctuations in its weekly downloads, peaking at 3.7K in early May before gradually decreasing to around 483 by the end of June. The app’s weekly revenue experienced a significant uptick mid-quarter, reaching approximately $117 in mid-June. Active users also saw a notable increase, starting from 221 in mid-April and peaking at 7.7K in late May, before declining to about 4.8K by the end of June.

Messenger Home - SMS Launcher displayed a steady rise in weekly downloads, starting at 466 in late March and reaching a high of 2.1K by the end of May. The app’s revenue showed a similar trend, with a peak of $66 in mid-June. Active users grew consistently, beginning at 4.4K in late March and climbing to 7.1K by early June, before stabilizing around 6.5K towards the end of the quarter.

Weather Home & Radar Launcher experienced a sharp increase in weekly downloads, starting from minimal numbers in April and reaching a peak of 1.7K in early June. Active users followed this trend, growing from 148 in late May to 1.6K by mid-June, before slightly declining to 1.4K at the end of June.

Battle Royale Chapter 5 Mobile maintained a relatively stable download rate throughout the quarter, averaging around 400 downloads per week. Active users showed a gradual increase from 193 in late March to 310 in late April, before stabilizing around 220 towards the end of June.

Zedge™ Wallpapers & Ringtones had consistent weekly downloads, averaging around 400, with a peak of 559 in early May. The app’s revenue remained steady, with weekly earnings around the $160-$200 mark. Active users showed a slight increase from 2K in late March to 2.3K in early May, before settling back to around 1.9K by the end of the quarter.

These trends highlight the dynamic nature of personalization apps, with varying degrees of engagement and revenue generation. For more detailed insights, visit Sensor Tower.